Did you know that the way a space is designed can directly impact its profitability?
Science has proven it: the spaces we live in and visit have a deep effect on our emotions, decisions, and behaviors.
This is especially true for vacation rentals and commercial properties, where every detail can be the difference between a forgettable stay… and an unforgettable experience.
Thanks to the principles of Neuroarchitecture, we can now design spaces that create well-being, emotional connection, and yes… higher returns.
Have you ever walked into a place and immediately felt calm, inspired, happy?
Or maybe you’ve entered a space that made you feel overwhelmed, uncomfortable, and eager to leave?
That’s no coincidence. Everything in a space communicates: light, color, layout, air, textures, shapes…
And in today’s competitive market, whether it’s a vacation rental or a boutique shop, properties that evoke emotion stand out, get booked more often, and get remembered longer.
Here are some essential tips to turn your space into a memorable, irresistible, and profitable experience:
1. Let the light and air flow
Natural light and fresh air aren’t just aesthetic bonuses, they’re key to emotional comfort and well-being.
Spaces that are bright and well-ventilated feel more open, clean, and alive, and that translates into better reviews and happier guests.
2. Less is more (when there’s intention)
Too many objects, colors, and textures can feel chaotic.
But that doesn’t mean stripping a space of personality.
The goal is balance and intention: every element should add beauty, functionality, or emotion. This is how you create a space that feels welcoming and harmonious.
3. Cleanliness and order: more than just hygiene
In hospitality and business, first impressions matter.
An organized, clean space creates a feeling of care, trust, and professionalism.
When a place feels good, it performs better, more bookings, more referrals, and higher perceived value.
4. Shapes that calm and invite
Did you know that sharp or pointed shapes can trigger the brain’s danger response?
In contrast, soft curves and organic lines make us feel at ease.
This is essential when designing a space where you want people to relax, stay longer, and feel safe.
5. Bring nature indoors
You don’t have to live in the forest to feel the benefits of nature.
Add plants, natural materials like wood or stone, warm lighting, or even an outdoor view.
Nature reduces stress, improves sleep, and enhances the emotional atmosphere, making your property more attractive and memorable.
6. Speak the language of color
Color has a silent, powerful impact.
Soft greens, blues, and earth tones evoke calm, joy, and balance.
Choosing the right palette can turn an ordinary property into a peaceful sanctuary or an energizing experience.
Color affects mood, and mood affects perception and price.
7. Create a signature corner
Every unforgettable space has a unique detail:
A cozy reading nook, an art wall, a dreamy balcony, or an eye-catching statement piece.
That’s your emotional anchor.
The one element that guests remember, share on social media, and fall in love with.
I’m Gridliani Guzman Guillen, founder of GIDEART, architect, real estate advisor, and guide in the art of transforming properties into authentic, profitable, and emotionally resonant spaces.
Want to turn your vacation or commercial property into a unique experience?
Let’s talk. I’d love to help you.
